流量指南之掘客网网评
笔者：tom6a 2007-5-21 10：55 AM
这篇指南原本是在我们的YOUmoz板块，由于写的太棒了，我们把它又放在了博客里。
兰德的一篇《掘客低提名流量》激发了我写一篇关于掘客网网评的文章。掘客网可以说的上是还未普及的流量潜力股。之前我关注过这个网站对主页文章能拉动决定性流量的评论文章。下面是最近的两个例子。
上个星期我发了一篇评论，是关于“4种气体的拯救神话”，这是在冲击主页以及关联两篇关于燃油效率和油气价格的文章之前。评论被浏览 了1，438次。而第一篇对“《神话小子》是最好的电视科学秀吗？”的关于“神奇小子的数据缺陷”的评论获得了1，901个访问者的点击。难道这几千个访问者是为了简单的评论而点击的吗？下面是我的流量指南，来自掘客网网评。仔细阅读—如果在掘客上做错了你将被封杀—不是开玩笑。
1. 首先，你的链接必须链接到有效而高质的内容。上面我链接的三篇文章都是精挑细选，做过良好验证的文章。其中的两篇曾被Slashdot网站引用。质量，当然是很有关系的。一旦放在掘客banter里，文章增加质量的极限就很低。然而同时，链接不能指向到很明显的作弊博客，要不然你就做好面对掘客网的愤怒。
2. 必须放在顶部。这可能是链接质量的重中之重。虽然很简单的道理，但是如果你的评论或者链接和文章没有关系，特别是在如果文章有链接的情况下，很可能会被埋葬！
3. 顶端的评论将比后面的评论带来更多的流量。它们能为之后的讨论奠定基调，甚至和被链接的文章一样重要。如果掘客网上的文章已经有了评论，那么通常回复第一个评论要比写个新的评论要好的多。这绝对是有道理的，如果你的评论和文章的关联性不大。而另一种影响是：第一个评论将因为获得大量的回复而将原先的第二个评论压到看不见。举个例子，我曾经对Google searches的第一个评论做过回复。结果是第一个回复因为收到了16张反对票而被我压下。我的这条评论收到了509次点击。在我看来，这是掘客网评论系统的缺陷；你只能回复最初的评论。这就造成了讨论的混乱无序。不过我相信掘客网在不久的将来会在这些方面重做系统。
4. 如果你想为你的帖子增加流量，那么在掘客网主页的文章上留言将是徒劳无效的。这里有两个原因。第一，你没有第一个回帖的优势并且你的帖子会消失在茫茫帖海；第二，最高的流量会在帖子出现在主要页面上时出现。每秒都在流失流量。所以在即将推出的板块中发现之后可能的主页文章，回帖和评论，这是明智之举。这其实并不难。点击检查右侧的“科技热文”你会发现有些帖子在几个小时后很可能冲击主页。当然，你也可以点击科技以外的其他栏目。Cloud view和other tools栏目也能作为预测的工具。
5. 对于所有的论坛很网站，如果你只关注提升自己的网站流量，那么结果只会是陷入困境。你的所有链接和文章不应该是只针对你自己的页面的。
6. 掘客，作为一个通用的法则，也有它在SEO和营销方面的消极性。如果你的名字叫SEOmoz(失礼了), 那么很多人不会和你公平交易的。
7. 掘客网没有采用不跟寻标签（NOFOLLOW TAG）。然而，如果你的评论收到了四个用户的反对，那么系统会默认的将你的帖隐藏。掘客网会在将来在某些方面跟随WIKIPEDIA，使用不跟随标签。我建议防止作弊链接，但是这个社区很快就会销声匿迹。
8. 你要意识到虽然你有很多新的访问者，但是他们很可能比你从其他资源站点获得更容易流失。从下面的数据中就可以看出，反弹率在74%-92%之间。神奇小子上浏览的平均时间是20秒，石油和油气文章也只在一分钟左右。我确信神奇小子有很多方法可以增加他的文章吸引度，只是和掘客一样，困扰他们的是访问者比你从其他资源站点获得更容易流失。
9.
| 系统路径 | 访问量 | 页面/访问量 | 页面平均停留时间 | 新访问百分比 | 反弹率 |
| 神奇小子 | 1,901 | 1.16 | 00:00:20 | 95.79% | 92.11% |
| 4种气体… | 1,438 | 1.52 | 00:01:09 | 94.71% | 74.69% |
顺便说一下，我链接的站点，OmniNerd，不是我的网站。我和次网站没有商业关系，也不知道他们的GoogleAds，但是我想并没太多的访问者会点击他们的广告。如果从Adsense中获利是你的初衷，那么掘客不是你的最好选择。
尽管不是我的网站，OmniNerd仍给予我在次对他们的Google分析进行讨论的权限。既然上面所用到的Google分析数据不是服务器日志，那么实际流量应该比我说的要高。从StumbleUpon上文章得知，“大部分…火狐的用户添加了无脚本（NoScript）广告在浏览器上。这是十大火狐的流行扩展插件。这个插件阻止任何JAVA脚本的…使Google分析无法工作…”如果此事不虚，那么这些评论的实际流量会比报道的更大。现在，大约一半的OmniNerd的用户来自火狐。还有多少没有被统计在内？谁有没被统计在内的经历？
尽管掘客评论可以增加有效流量，但是作弊者的反应可谓痛苦。几个月前，肯特·常德乐就得到了教训。他在留言时粘贴了一个自己的博客的链接，并且这个博客有自己的名字，就像大多数论坛中的文章一样。很快的他就被成千上百人指责和反对。之后有人将他的电话号码公布在网上，辱骂之声不绝于耳。讽刺的是，他关于此事的叙述被广为流传为：“掘客史上最受反对的帖子”，以至于流量讯增。
掘客网网评可以让你感受流量带来的快乐，前提是你敢拿生命做赌注 ：）
Guide to Traffic From Digg Comments
Posted by tom6a on Mon (5/21/07) at 10:55 AM Social Media
This post was originally in our YOUmoz section, but was so excellent we promoted it to the blog.
Rand's post on low referral traffic from Digg inspired me to write about a little-known potential traffic goldmine—Digg comments. I noticed some time ago that first post comments on front page stories can drive some remarkable traffic. Here are two recent examples.
Last week I posted the first comment on "4 Gas Saving Myths" just before it hit the main page and linked to two relevant articles about fuel efficiency and gas prices. This comment generated 1,438 visitors. The first comment on "Is Mythbusters The Best Science Show on the Telly?" about Mythbuster's flawed statistics drove 1,901 visitors. Thousands of visitors for simple comments? Here’s my guide to traffic from Digg comments. Read carefully—go about Digg comments the wrong way and you just might get death threats—I’m not kidding, more about that later.
1. First, your links must post to quality content. The three articles I linked to above are well-written, well-researched articles. Two of the three articles that I linked to have even been featured on Slashdot (1, 2). Quality, of course, is a relative term. Given the typical Digg banter, the threshold for adding quality content can sometimes quite low. The links, however, cannot point to pages that are clearly blogspam or you are sure to face Digg's wrath.
2. Must be on topic. This is probably more important than the quality of the link. It may seem obvious, but if your comment/link doesn’t relate to the article, especially if it contains a link, then it will be buried.
3. First posts comments are going to receive exponentially more traffic than later posts. They can set the tone for the rest of the discussion and can be almost as important as the actual article being linked to. If the Digg article already has a comment then it is usually better to reply to the first comment than submit a new comment. This is true even if your comment isn’t a direct response to the comment you are replying to. Otherwise, the first comment will eventually get dozens of replies, pushing the second comment way down the page where it will not be seen by most. For example, I replied to the first comment on a post about Google searches. The first post was buried with 16 negative votes which effectively gave me the first post. This comment brought 509 visitors. In my opinion, this is a flaw with the Digg comment system where you can only reply to root comments. It provides an incentive for disjointed discussions. I suspect that Digg will redo their comment system at some point in the near future.
4. If you are looking for traffic from your posts, it does little good to comment on articles that are already on Digg’s front page. There are two reasons for this. First, you no longer have the first post advantage and your comment will be lost among the masses. The second reason is that the highest amount of traffic will come while the post is at the top of main page. Each minute that passes is lost traffic. It’s much better to find future front page stories from the upcoming stories section. This is not hard. Checking the “hot in technology” on the right side of the page will show you which posts are most likely to hit the front page in the next few hours. Of course, you can drill down to other topics besides technology as well. The cloud view and other tools can also be used to predict which stories are most likely to hit the front page.
5. As with all forums and websites, if you focus solely on promoting your website it will eventually come back to haunt you. All your links and submitted stories should not be to your own sites.
6. Digg, as a general rule, has a negative bias towards all things SEO and marketing. If you have a name like SEOmoz (sorry), there are some people that aren’t going to give you a fair shake.
7. Digg does not use the NoFollow tag. However, if you receive a 'thumbs down' from four users your comment will be hidden by default. At some point in the future Digg may follow Wikipedia's lead and move to NoFollow tags. I'd recommend it to prevent link spam but generally the community is quick to bury.
8. Realize that although you may receive many new visitors they may be less likely to stay around than traffic you receive from other sources. As you can see from the statistics below, the bounce rate was between 74-92%. The average time on site was 20 seconds for the Mythbusters article and just over a minute for the fuel and gas articles. I'm sure that there are ways the site can improve its stickiness (any ideas?), but the point remains the same—Digg visitors are less likely to stick around than traffic from other sources.
By way of full disclosure, the site I linked to, OmniNerd, is not my site. I have no financial relationship with the site and don’t know how their GoogleAds performed, but I suspect that very few visitors from Digg clicked on ads. If AdSense earnings are your primary motivation, Digg is probably not your best option.
Although this is not my site, OmniNerd did let me peek into their Google Analytics for this story. Since the stats used above are from Google Analytics and not the server logs, the actual traffic may be higher than I reported. According to something I read on StumbleUpon, “A large portion of...Firefox users have added the NoScript add-on to their browser. This is one of the top-10 most popular extensions for Firefox. This extension blocks any javascript calls...caus[ing]...Google Analytics...to not work." If that's true, then the actual traffic from these comments could be higher than recorded. Currently about 50% of OmniNerd's recorded visitors use Firefox. How many are not being counted? Does anyone have experience with Google Analytics not counting all their traffic?
Although Digg comments can be a valuable source of traffic, the reaction to spam can be painful. A couple months ago Chandler Kent learned that the hard way when he submitted a comment with a link to his blog under his name, as is common practice in most forums. It quickly received hundreds of “thumbs down” but didn’t stop there. Someone posted his phone number and he began to receive creepy phone calls and comments such as he "deserves to be hunted down and stalked." Ironically, his recounting of the fallout was widely publicized as “The Most Hated Comment on Digg” and brought him a ton of traffic.
Comments on Digg can bring you some nice traffic if you are willing to risk your life.
（翻译：Skywalker 编辑：Levi）
原载: 蓝杉seo团队博客
版权所有，转载时必须以链接形式注明作者和原始出处及本声明。
原载: 蓝杉seo团队博客
版权所有，转载时必须以链接形式注明作者和原始出处及本声明。
