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« 当垃圾信息进化时…信息架构—被忽视的提高搜索营销的最有效的因素之一 »

套利和市场大趋势

套利和市场大趋势
       作为一个大企业,你最大优势就是拥有巨大的交易额,这能够帮助你较早的窥见市场趋势并在其影响市场前进行投资。2003年我在网上建立了博客,年底的时候就开始关注Seo。在这个时间的选择进入Seo市场和观察博客的发展都非常恰当。当Google在大力整顿Adsense的时候,网络视频的潮流离我们已不远。所以你必须果断行动。几天之内,Google就会将视频加入到搜索结果中,BuyDomains.com的视频相关域名就会消失。一夜之间这些域名的身价就会增长10倍。
       很多人对凡是大众的事情都感兴趣…我则认为这股潮流被过度炒作并已开始缩退。几乎每天都有PR公司给我发邮件,让我推广一些社会性题材的内容,而这些都是一帮不了解真实情况的人写的。当人们对一个市场的疲软不闻不问的时候,你应该意识到是时间转移视线了。
       当大公司挤入一个宽泛的大市场时,你去看看被扭曲的信息就会发现很多人不能辨别有效信息和那些自动生成的内容。
       搜索也被夸大,但是Google正在强化它的搜索结果交互性,以期重新拉动增长。Google加入视频的事实告诉我们这样做并不坏。所以以一个克隆YouTube或者MetaCafe的网站身份进入市场不是个坏主意。其实很多市场中排名靠前的网站并不优秀而且会被迅速替代。我认为下一个大潮流就是微型商标和高质量原创频道…视频及正文。
      
                                                                                   Aaron Wall
                                                                                    2007-5-22
Arbitrage & Macro-Trends
As an entrepreneur the biggest advantage you have over big businesses is that you can spot trends early and invest in them before they have a chance to tamper with the market. I got on the web in 2003 and launched this blog about SEO before the end of that year. That was great timing both for the SEO market and for seeing the blogging trend. While Google is killing a lot of the made for AdSense spam, the next big trend trend is probably going to be web video. But you have to act quickly to lock in large gains. Within days of Google integrating video into their search results, many of BuyDomains.com's video related domains were gone. Overnight the price of some of those domains probably increased 10x.
Lots of people are investing in everything social...I think that trend is over-hyped and already on the decline. Nearly daily PR firms send me emails promoting social content stuff from people who clearly are writing about a topic they have no real knowledge of. By the time people who don't care about a market are drawn to it you know it is time to look elsewhere.
But as big business jumps into a wide variety of markets, you look at the information pollution created and realize that many people will be unable to tell the difference between information and what may as well amount to machine generated content.
Search is over-hyped too, but Google is making the search results more interactive in an attempt to re-accelerate that growth. They are evolving search with the web. The fact that they are pushing video means that it wouldn't be a bad idea to do so too. But you probably are not going to make much of a dent in the market as a YouTube or MetaCafe clone. There are a ton of markets where the top ranked organic results are of low quality and will soon be replaced. I think the next big trend on the web is remarkable micro-brands and high quality original editorial channels...video and text.
 
(翻译:Skywalker 编辑:Levi)
原载: 蓝杉seo团队博客
版权所有,转载时必须以链接形式注明作者和原始出处及本声明。

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