有效的网站设计和提升：成功帮你省时省财
我已经写过很多的理论型的帖子，所以在这我就给出一篇实用型的，以帮助大家提高生产力和降低网站发展的费用。
关于站点
如果你对某个特殊的市场有着浓厚的兴趣或者你对这个市场大前景的理解使你在网站制作时超越其他对手，那么你可以关注一下文化信息。去寻找博客上最热门的是什么、Google上的热门词汇，或者看看Yahoo Buzz Index，以及Amazon和eBay上的热门。再去关注一下广告。去了解一下网络广播中的顶级广告或者会员制网站，像CJ。当然，如果你发现一些不合体的广告（像页面上的关于处方的自动广告），这表明这个行业的广告购买者很有可能急需广告库存。, Linkshare, ClickBank, Azoogle Ads, or Performics
我很喜欢浏览像Elance和ScriptLance这样的网站来观察其他人都在做什么项目。同时也去调查一下过去的好的服务提供商的老项目以开发好的市场。
买域名
上PsychicWhois去看看相关领域的名字。如果你发现了一个正好吻合的.net或者.org域名的关键词而且只卖8$，那么注册它应该是有价值的。如果你开发的是本地市场，那么.co.uk或者.ca这样的本地域名就值得考虑了。
当然还有一些免费的工具可以用来起名，像NameBoy。还有些起名的公司（价格很高）我曾在我的文章评论板块中提到：Interview of Frank Schilling，价格从50$到100$不等。. GrabaGoodDomain and PickyDomains
像Afternic和 Fabulous这样的网站都提供固定价格的域名，而SnapNames和Sedo则以拍卖方式销售域名。几年前Mike Davidson写了一篇关于购买即将过期的域名的文章。, Pool, TDNam, , BuyDomains, Sedo,
域名在拍卖时总是趋于合理的拍卖价。因为很多顶级的拍卖都是基于价值多重性，所以.net和.org的域名价格都很合理。但是如果.com能够看起来更主流一点的话，那么它们就非常昂贵，除非你有一个很强势的货币模式或者一个高收入。Frank Schilling曾说过他为SnoringCure.com每年支付相当于收入的140倍的费用（大概超过$8,000）。价格差别大的惊人。一个有着交替顺序关键词的.net或者.org或者一个URL可能会价格低廉。
为你的新词或新品牌购买.com，但是如果已经被注册了并且注册者还没有做多少建设时，你最好马上注册一个.org或者.net的域名，然后把资金分别用在网络设计、内容优化和营销上。
切记，一旦你着手一个名字的时候很多关联的支出（网站设计、内容优化和营销）都是一样的，不管这个名字是好是坏。一般情况下，一个好的名字可以通过降低二次营销的成本来获利。
网站设计
有的人倾向于图表设计，而代码做的很差。在一个设计很差的网站上工作非常浪费时间并可能扼杀你对项目的兴趣。所以应该要求设计者应用高质量的代码或者将设计过程分成两步。你可以雇佣一个人设计图表并请一个像psd2html.com这样的公司为你将设计转换成代码，以此来保证低设计成本和代码的可用性。
Themespress是一种10$的服务，它可以将你的代码转换成Wordpress Blog的模板。另一种优秀的设计操作就是获取一个免费的博客模板或者免费网站模板，然后为它购买一个logo。可以从The Logo Company或者Logo Design Works上搜寻logo，或者去一些外购网站，比如Elance和ScriptLance。
内容优化
隐藏会员链接
通过你的.htaccess文件或者一个PHP跳转脚本隐藏会员链接，这样可以使商家更改网络或者支出时更容易的管理会员的更改。
动态优化
我喜欢使用动态设计或者SSI（server side includes），以便更容易的对板块做更改并且不需要对页面进行逐页编辑。举个例子，我的很多新站点的空白SSI就有广告光临。当网站获得一些好的牵引，广告就神奇的出现了。
跟踪你的进程
安装一个跟踪脚本以观测你的进程，以便了解你正在为什么关键词排名、还有什么工作需要去做。如果你的网站的某个板块比其他板块价值更大，那么就在站内增加该板块的链接比重。
怎样填内容
你能从Craiqslist这样的著名工业论坛网上发现，他们正在招募本地大学生，或者一些正在研究你的课题的人。下面是优化内容利润的六把金钥匙：
以内容为市场战略
分类内容的质量：保证特征明显、其他内容能够引导到转化、让你的内容在链接中的比重中平衡、不要强迫用户点击和观看他们不想看的广告、把内容页面放进导航链接和用户获取栏（尽量不要搁置广告）、在以转化为导向的页面上专注转化。
电邮
用Gmail或者其他服务使标注、存档和邮件查询更简易。
Aaron Wall
2007-5-28
Efficient Web Design & Development: Hacks to Save Time & Money
May
28
28
I have been writing too many in theory type posts, so here is a post offering many practical tips to increase productivity and lower your site development costs.
Site Ideas
If you have a deep interest in a particular market or understand some general macro-trends (online or offline) that gives you a big advantage over others in choosing what to make a site about.
You can track memes. See what is hot on blogs, on Google's hot keywords, or the Yahoo! Buzz Index. You can track retail. See what is hot on Amazon or eBay. You can track advertising. Look at top performers inside ad networks or affiliate networks like CJ, Linkshare, ClickBank, Azoogle Ads, or Performics. Also, if you see ads that are highly off target (like auto ads on a site about recipes) it probably means that ad buyers in that industry are hungry for ad inventory.
I also like to look at sites like Elance or ScriptLance to see what kinds of projects other people are creating. Also look at some of the past projects from some of the better service providers to find rich markets.
Buying a Domain Name
Go to PsychicWhois to look for names in related fields. If you can get an exact match keyword .net or .org domain for $8 it might be worth registering it. If you are aiming for a local market your local .co.uk or .ca might be a nice buy too.
Beyond that, there are some free tools that try to generate name permutations, like NameBoy, and a couple (fairly inexpensive) firms that do this were recently mentioned in the comments section on my interview of Frank Schilling. GrabaGoodDomain and PickyDomains cost from $50 to $100 (as of writing this).
Sites like Afternic, BuyDomains, Sedo, and Fabulous offer domains for sale for set prices, while SnapNames, Pool, TDNam, and Sedo (again) sell domains at auction. A couple years ago Mike Davidson wrote an article about buying expiring domain names.
At domain auctions the domains tend to typically go for fairly affordable prices. The .net and .org prices are fairly reasonable because many of the top auctions are based on some multiple of type in value. If the .com names seem a bit more mainstream they can get really expensive unless you have a strong monetization model or a large passive revenue stream. Frank Schilling mentioned that he paid 140x yearly earnings for SnoringCure.com, (over $8,000). Prices can vary widely though. A .net or .org or a URL with keywords in an alternate order may go way cheaper.
If you are creating a new word or brand it is best to get the .com of it, but if the .com is already registered and not much is being done with it yet you might be better off going with a .org or .net and using the price differential for site design, content development, and marketing.
Remember that once you start developing a name many of the associated costs (site design, content, market, etc.) are the same if you have a good name or a bad one. Eventually a good name should be able to pay for itself through lower recurring marketing costs.
Website Design
Some people are graphically inclined while being bad at coding. Working with a bad site design wastes time and may kill your interest in a project. Requiring the designer to produce quality workable code or turning design into a 2 step process might make it more manageable. You can pay one person to create the graphics and use a company like psd2html.com to convert the design into code can keep design costs low while keeping the code usable.
Themespress is a $10 service that can convert your code into a Wordpress blog template.
Another great design option is to just get a free blog template or free site template, then buy a logo from an affordable source. You can buy the logos from logo designers like The Logo Company or Logo Design Works, contests in design forums, or outsourcing sites like Elance or Scriptlance.
Content Development
Cloak Affiliate Links
By cloaking affiliate links through your .htaccess file or a PHP jump script it makes it easy to change affiliate partners if merchants change networks or payout levels.
Dynamic Development
I like using dynamic programing or server side includes to make it easy to change sections of a site without having to edit pages one page at a time. For example, many of my new sites have blank server side includes where the ads go. When the site gets some good traction ads magically appear.
Track Your Progress
Install a tracking script to track your progress to see what keywords you are ranking for and where you need to do more work. If certain sections of your site are more profitable than others make sure to over-represent them in your internal link profile.
How to Write Content:
You can find writers from sites like Craigslist, popular industry forums, look for local college students, or people who are already blogging about your topic. Six keys to profitable content development
Email
Use Gmail or some other service that makes it easy to tag, archive, and search your email. I have been a bit behind on email recently, but hope to be catching up in the next couple weeks.
（翻译：Skywalker 编辑：levi）
原载: 蓝杉seo团队博客
版权所有，转载时必须以链接形式注明作者和原始出处及本声明。
原载: 蓝杉seo团队博客
版权所有，转载时必须以链接形式注明作者和原始出处及本声明。
作者: 蓝杉SEO团队-点儿S
原载: http://www.lention.com.cn/blog/
版权声明：原创作品，允许转载，转载时请务必以超链接形式标明文章 原始出处 、作者信息和本声明。否则将追究法律责任。
