用Google Image Search增加流量吧
在人们寻找提升网站排名或者流量的方法时,Google Image Search总是忽视。Google Image Search虽然不能像Digg或者StumbleUpon给你带来大量流量,但是优化图像的步骤绝对是简单有效的,也免得你以后来弥补这个方面。
举个例子,我们会在某天晚上用Barry Schwartz,Chris Boggs和Daron Babin在2006芝加哥SES大会上的图像做搜索模拟。
前两步对大多数SEO来说都是家常饭了:应该经常把图像张贴出来以获取文章中多余的关键词,所以你要提供更多的内容在网页上。另外这些对SEO来说的常识在Google Image Search的利用中也是获得好的搜索结果的充要条件。
3大步骤为Google Image Search优化你的图像
1. 使用描述性的文件名
文件名能最先让你的图片中的关键词被收录。用一个词或者描述性短语为图像起名。举个例子,与其用相机默认的文件名比如:DSC045434.JPG,还不如用一个这样的文件名:barry-schwartz-chris-boggs-daron-babin-SES-chicago.jpg。注意到我给它起名时的技巧了吗?就是在词与词之间用横线隔开,横线在文件名中被Google翻译为空格。这种标注图片的方法尤其受搜索引的青睐。
2.使用alt标签
图像属性中alt标签的使用可以让你在图片描述时添加更多的关键词。另外,alt标签文字将被Google Image Search展示在文件名搜索结果中。因此,你可以利用alt标签增加关键词。举个我们这在使用的图片的例子:<img src="/images/barry-schwartz-chris-boggs-daron-babin-SES-chicago.jpg" alt="Barry Schwartz, Chris Boggs and Daron Babin at SES Chicago" />
3.让Google Image Labeler收录
Google Image Labeler是一个游戏。在游戏中,你和搭档合作并为展示出来的图像起标签名。当你们起的名字是一致的就能得分(http://images.google.com/imagelabeler/)。之后这个匹配出的名字就制定给了这张图片,并且被Google Image Search收录。所以要保证你的图像能被收录,进入你的Google Webmaster Central账户,然后进入管理员界面。在左手控制栏里有一个链接叫做“Enhanced Image Search”,点击链接,出现的就是“Enhanced Image Search”的特性描述和操作指南。通过这步操作Google就认为你已经允许它在你的页面中使用Image Labeler来对图片做索引了。
以上的步骤可以帮助图片在Google Image Search上的排名。就像我上面说的那样,GIS虽不可能比其他工具牵引更多的流量,但同时,这些步骤的优化操作是非常简单的。何乐而不为呢?
对GIS的优化你还有什么其他的方法吗?
你还有什么其他的方法让你的图片牵引流量呢?
你还有什么其他的方法让你的图片牵引流量呢?
Caydel
2007-5-24
Using Google Image Search to Drive Traffic to Your Site
Posted by Caydel on Thu (5/24/07) at 08:46 AM Multimedia
This entry was written by one of our members and submitted to our YOUmoz section
In the search to find the best ways to promote or drive traffic to your site, Google Image Search is often overlooked. While ranking for terms in Google Image Search is unlikely to ever bring you massive amounts of traffic a la Digg or StumbleUpon, the steps to optimize your images for Google Image Search are extremely simple, and the traffic gains you do make more than make up for the effort.
As an example, we will use the image of Barry Schwartz, Chris Boggs and Daron Babin at SES Chicago 2006 doing the Search Pulse one evening.
The first two steps are more SEO 'common sense' than anything else--they should always be performed in order to include extra keywords in your content so that you'll provide more context for your pages. In addition to being common sense for general SEO, they are an absolute necessity for good results in the Google Image Search.
Steps to Optimize Your Images for Google Image Search
1. Use Descriptive Filenames - A filename can present you with your first chance to include keywords in your images. Title the image with a word or short phrase which describes what is in the image. For example, rather than using a camera-assigned filename such as DSC05443.jpg, use a filename like barry-schwartz-chris-boggs-daron-babin-SES-chicago.jpg. Notice the way that I have used a dash (-) between the words in the title - this is commonly interpreted by Google as a space in the filename. This is the most search engine friendly way of labeling images.
2. Use the alt tag! - the alt tag in your image link code will allow you to include some more keywords describing your image. Additionally, the alt tag text will be displayed by Google Image Search in place of the filename in each search result. Therefore, use that as well when linking your code. Here is an example for the example image we are using: <img src="/images/barry-schwartz-chris-boggs-daron-babin-SES-chicago.jpg" alt="Barry Schwartz, Chris Boggs and Daron Babin at SES Chicago" />
3. Get Included in Google Image Labeler - The Google Image Labeler is a game in which you and a partner collaborate to write tags for images presented. You receive points when you both submit matching tags. The matching tags are then assigned to the images, and taken into consideration for the Google Image Search search results. In order to ensure that your images are included, access your Google Webmaster Central account, and go to the management page for your site. In the left hand bar, you will see an link which says ‘Enhanced Image Search’. Clicking this link will present you with the option to opt-in to the Enhanced Image Search features. This option signifies to Google that you are allowing them to use tools such as the Image Labeler to assist in the indexing of the images on your site.
These steps will help ensure that you can get your images ranking in the Google Image Search. As I said above, GIS is not likely to drive nearly as much traffic as many other means; at the same time, the steps to optimize for GIS are quite simple.
How else could you optimize for Google Image Search?
How else could you use your site's images to drive traffic?
(翻译:Skywalker 编辑:levi)
原载: 蓝杉seo团队博客
版权所有,转载时必须以链接形式注明作者和原始出处及本声明。
原载: 蓝杉seo团队博客
版权所有,转载时必须以链接形式注明作者和原始出处及本声明。
作者: 蓝杉SEO团队-点儿S
原载: http://www.lention.com.cn/blog/
版权声明:原创作品,允许转载,转载时请务必以超链接形式标明文章 原始出处 、作者信息和本声明。否则将追究法律责任。